The One Punch Can Kill campaign is aimed at preventing senseless violence among young people, and about stopping them from making split-second decisions that could ruin their lives or the lives of others.
It targets ‘Generation Y’ using modern media and technology, and informs today’s youth that acts of violence can have very serious and damaging consequences.
Research shows young men between the age of 15 and 25 are the most likely to be assault victims or offenders.
One Punch Can Kill is the result of recommendations from the Government’s Youth Violence Task Force, which called for a targeted media strategy to send home the message of anti-violence.
The slogan ‘One Punch Can Kill’ is a reminder of the shocking reality that simple acts of violence can have tragic consequences.